Travis Kelce wears a Fearless friendship bracelet at a Cannes Lions panel as he admits he’s got ‘more fans’ thanks to girlfriend Taylor Swift’s VERY dedicated following

Travis Kelce proudly showed his support for his girlfriend Taylor Swift as he sported a Fearless friendship bracelet ahead of a Cannes Lions panel on Thursday. The NFL star, 34, joined his brother Jason, 36, for a Sport Beach Q&A to discuss their New Heights podcast, and during the event they discussed the impact the singer’s fans have had on his show.

Ahead of the talk, Travis cut a casual figure as he arrived in a pastel crochet shirt, with one noticeable addition inspired by Taylor’s hugely dedicated following. The sportsman wore a beaded Fearless bracelet, in a sweet nod to Taylor’s 2008 hit which has featured during every show of her Eras Tour.

During the panel, Jason and Travis said it’s ‘been fun’ to embrace the new demographic that Taylor, 34, has brought to their podcast. We want to be careful to stay loyal to the people that have tuned in from day one,’ Jason said, adding that a lot of their early listeners ‘are diehard football fans’ who tune into their show for football-related content. He added that their podcast also featured a ‘lifestyle’ element where the brothers would discuss their lives, ‘even before the demographic shift’ when Travis and Taylor’s relationship became public knowledge.

Jason continued: ‘But now its really expanded. It’s been fun for me, I have three little girls, so in some ways, the show and everything that’s transpired over the past year, has given reasons for girls to get involved in a sport where previously there wasn’t that much interest. ‘So all of a sudden, dads are hanging out with daughters and there’s worlds colliding, and our show gets to be another place where worlds collide, and it’s awesome.’

Travis agreed with his brother, and shared insight into how they attempt to balance football and lifestyle content during their podcast. He said: ‘You’ve gotta listen to your viewers, you have to listen to the comments and your demographic, and see who you’re talking to.’ Given Travis is just a short ferry ride from the UK, where Taylor is set to continue her Eras Tour in London, it remains to be seen whether he’ll make an appearance to support her. Swifties are currently counting down the hours until Taylor kicks off the London leg of her Eras tour at Wembley Stadium.