Prince Harry and Meghan Markle may occupy the headlines 24/7 but that doesn’t set the public’s interest in their favour by default; “The couple’s public image strategy clearly needed reevaluation”

A new media report highlights the royal couple’s (estranged from the monarchy) “long-overdue” PR team expansion, which has finally been set in motion as the duo makes a worthwhile investment in their future.

An entertainment expert opened the case for study to Newsweek, explaining how the PR operation’s full blown-out expansion seeks to turn around their conversations with the media amid their ongoing entertainment venture spree. The Sussex couple has reportedly enlisted the help of two significantly influential communications professionals in their attempts to revamp their public image. As a point of contact for all US media outlets, former United Talent Agency communications veteran Kyle Boulia has onboarded the royal couple’s California team as deputy press secretary and director of communications.

On the other hand, PR pro-Charlie Gipson is leading the duo’s first UK team since their departure from the monarchy. All UK outlets hoping to reach out to Harry and Meghan’s representatives must remain in touch with Gipson. Ultimately, both directors of communication for the US and UK hubs will report back to Harry and Meghan’s global press secretary and head of communications, Ashley Hansen. These presumed pricy introductions will likely expand the couple’s philanthropic vision, setting the stage for favourable exposure to the global forum.

MarkMeets founder and entertainment expert Mark Boardman asserted that Prince Harry and Meghan Markle’s PR team expansion is a “long-overdue move.” “The couple’s public image strategy clearly needed reevaluation,” he added. Weighing in with his expertise on the matter, he claimed that these new associations “indicate a new focus with areas for improvement and a more resourceful press team needed to take charge.”

With their team’s professional vision strategically dealing with both the US and the UK simultaneously, it spotlights the couple’s dire need to manage their “public personas across continents.” Their PR team makeover effectively signals that the duo is consciously investing in their brand. It goes along with how Boardman noted that their public image has the potential to be revamped for the better.

As also highlighted by him, their team’s possibly biggest challenge would be “understanding the couple’s current standing,” especially with their present extended lacklustre spell stretching out to the farthest point with no return. Ultimately, he underscores the paramount strength of execution, which can successfully carry them through to the end, thus improving their credibility.