OMG!! New Photos of Travis Kelce in a New Haircut Emerge in New York City Following Big Announcement on Wednesday… [SEE THE ANNOUNCEMENT]

OMG!! New Photos of Travis Kelce Emerge in New York City Following Big Announcement on Wednesday… [SEE THE ANNOUNCEMENT]

New York City, NY — Travis Kelce has once again sent the internet into a frenzy — this time with a surprise appearance in New York City just hours after making a headline-grabbing announcement that has fans talking coast to coast.

The Kansas City Chiefs superstar tight end was photographed stepping out in SoHo on Wednesday evening, rocking a bold fashion statement: a custom designer jacket, fresh white kicks, and a sleek pair of sunglasses — even as the sun set behind him. Paparazzi and fans swarmed the sidewalk, snapping photos as Kelce stopped to smile and wave.

But it’s why he was in New York that really has people talking.

Earlier that day, Kelce dropped a bombshell on social media:
He’s launching his own fashion and lifestyle brand, Kelce Mode, set to debut this summer.

“This is something I’ve been building behind the scenes for a long time,” Kelce said in a video shared to Instagram. “It’s more than just clothes — it’s a mindset. It’s about confidence, swagger, and being unapologetically yourself.”

In the video — which already has over 8 million views — Kelce teased the first line of streetwear pieces and athletic fits, promising collabs with big-name designers and athletes.

Fans spotted him later that day at a private launch party in Manhattan, where a select crowd of celebrities, influencers, and athletes got a first look at the collection. Eyewitnesses said Kelce was in full hosting mode, clearly proud of what he’s built.

Of course, the buzz around Kelce hasn’t slowed since his high-profile relationship with global pop star Taylor Swift — though she was not seen at the NYC event, insiders say she’s fully supportive of the brand and helped name one of the upcoming designs.

Photos of Kelce in NYC are now dominating social feeds, with many calling his look “effortlessly iconic.”