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Just in : Taylor Swift becomes the FIRST artist in music history to gross $4 BILLION in touring revenue, according to Pollstar with those…See more
Taylor Swift has just accomplished the impossible; something extraordinary that no other artist in history has ever done: Her “Eras Tour” grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing trek of all time and the first tour ever to cross the 10-digit threshold.
This figure is an estimate based on Pollstar Boxoffice reports combined with extensive research including ticket prices in each market, record capacities at each venue and comparable tour data.
That Swift, 33, accomplished this in only eight months, in which she played 60 shows coinciding with Pollstar’s chart year (Nov. 17, 2022 – Nov. 15, 2023), which included the tour’s debut on March 17 at State Farm Stadium in Glendale, AZ, and ending on Nov. 11 at Estadio Más Monumental in Buenos Aires, makes her accomplishment even more remarkable.
In that time, she sold a mind-boggling 4.3 million tickets at an average ticket price of $238.95, putting her average show gross at a massive $17,321,063 for this leg of the tour.
Her average ticket price, it should be noted, wasn’t even the highest priced. Of the top 20 tours on the 2023 Worldwide Tours chart, she was the fifth highest.
Still, her tour set all kinds of stadium records, including six shows at L.A.
County’s SoFi Stadium, the highest three-day attendance totals ever at N.J.’s MetLife (217,635) and Dallas’ AT&T Stadium (210,607) and single-day records at Nashville’s Nissan Stadium (71K), Pittsburgh’s Acrisure Stadium (73,117) and Lumen Field (72,171).