CELEBRITY
Box Office: ‘Despicable Me 4’ Suiting Up to $120 Million Five-Day Debut, ‘MaXXXine’ Scores $3.2 Million Opening Day
The Minions are going bananas for the holidays, with “Despicable Me 4” projecting a five-day opening of $120 million for the Fourth of July weekend. Playing in 4,428 locations, the sixth installment in Illumination and Universal’s animated series took in an additional $27 million on Friday.
It’s another triumph for the reliably commercial franchise, albeit notably pacing behind the previous entry “Minions: The Rise of Gru.” Bolstered by the viral trend “#Gentleminions,” involving young adults dressing in formal wear to attend screenings, “Rise of Gru” scored the biggest Independence Day weekend opening of all-time in 2022, with $123 million domestic over a four-day holiday window.
“Despicable Me 4” will still land one of the biggest Friday-to-Sunday grosses of the year, projecting $72.4 million over the three-day frame. That’d be the fourth-highest domestic opening of 2024, behind “Inside Out 2” ($154 million), “Dune: Part Two” ($82 million) and “Godzilla x Kong: The New Empire” ($80 million).
That’s a fantastic start for “Despicable Me 4,” which cost $100 million to produce — a fraction of the $200 million budgets that are routinely attached to animated features from Illumination’s rivals such as Disney and Pixar. And with a glowing “A” grade through audience survey firm Cinema Score, it’s clear that franchise fans feel that this entry lives up to previous ones. The Minions are crowdpleasers and they’ll be sticking around theaters for the rest of the summer.
Also opening this weekend, rivals are projecting A24’s horror entry “MaXXXine” will earn about $7.6 million across the three-day frame and previews. That’s a big step up from the debuts of director Ti West and star Mia Goth’s previous horror collaborations, “X” ($4.2 million) and “Pearl” ($3.1 million).
Both of those features have gained a following since bowing in 2022 and that’s coming into play with the box office bump for “MaXXXine.” Reviews lean positive for the ’80s-period piece slasher, which sees Goth joined by a starry ensemble including Elizabeth Debicki, Lily Collins, Halsey, Michelle Monaghan, Giancarlo Esposito and Kevin Bacon.