Meghan Markle to ‘make six figures’ within weeks of launching American Riviera Orchard, brand – adding it ‘wasn’t an accident’ that the glossy lifestyle business was launched at the same time as the Diana Legacy Awards

Meghan Markle will likely make six figures within weeks of officially launching American Riviera Orchard, a brand expert has claimed.

After the Duchess of Sussex, 42, made an explosive return to social media last night where she opened the account for her lifestyle and cooking brand, royal fans have been sent into a frenzy. And while little information has been released about what American Riviera Orchard will offer, brand expert Hayley Knight says the anticipation for its products and content will stand the business in good stead in its opening months.

She added it ‘wasn’t by accident’ that the Duchess launched the brand on the same day her husband Prince Harry was due to appear via video message at the Diana Legacy Awards, and that by teasing fans with a ‘glimmer’ of information, she was building up anticipation for what the brand will offer.

Hayley also said it ‘makes sense’ that the Duchess has decided to launch a lifestyle brand following the success of competitive A-list brands such as Gwyneth Paltrow’s Goop and Kourtney Kardashian’s Poosh, adding that the Duchess ‘wants to place herself among celebrity counterparts’.
peaking to FEMAIL, Hayley said: ‘We have seen in the past, everything Meghan wears, promotes and sells, sells out instantly, and there are websites dedicated to ‘What Meghan wears’ showcasing her brand power.’

She added that Meghan had ‘incredibly strong’ instincts when it comes to PR and marketing, and ‘wouldn’t have launched this if she didn’t think it was going to work’. So far, little has been shared about what American Riviera Orchard will look like when it officially launches, however Hayley believes it’s safe to assume it will target ‘the mid to upper market’, with Meghan ‘leaning into the brand and her personal style’.