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Stagwell CEO Mark Penn dishes on whether Taylor Swift will show up to Cannes Lions to support Travis Kelce
Mark Penn, the chairman and CEO of Stagwell, has miraculously turned his company into a household name at the Cannes Lions Festival in just two years.
The marketing agency’s Sport Beach, which is in its second year, has become the place to be in the South of France, with celebrities including Elon Musk and Travis Kelce making appearances.
Penn spoke to Page Six about the vast array of conversations taking place at Sport Beach this week, including the rise of women’s sports, why brands should advertise on news sites and whether Taylor Swift will make a surprise appearance on the Croisette.
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