Meghan Markle’s new lifestyle brand ‘American Riviera Orchard’ is experiencing setbacks as she struggles to find suitable personnel, including a CEO and a chef, due to her meticulous and demanding standards.

Meghan Markle is having a “lot of trouble” finding people to help her with her new lifestyle brand ‘American Riviera Orchard’ because of her “demanding” nature, a royal commentator said. Meghan had announced her lifestyle brand in March this year. The details about the company are, however, still scarce. The bran is said to focus on garden, home, and general lifestyle content.

Speaking to British news channel GBN America, royal biographer Angela Levin said the Duchess of Sussex is at a “stalemate” with the business venture as she is having a hard time finding a CEO and a chef. Levin said Meghan is “very upset” about what is happening with this American Orchard Rivera, and she is not happy about how the brand has been received.

“It is not moving forward. She has had a lot of trouble finding a CEO to run it for her and she is having a lot of trouble finding a chef. Some of them have gone along to see how it is but they say she is so meticulous about everything,” the royal commentator said. “She’s so demanding and they don’t really want that. These are chefs who have good jobs, and they’re not people who are learning,” she added.

Levin also told GBN America that the brand’s a bit of a stalemate, however, Meghan has got 150 things on her link, and has applied for a global patent. “Some of the things [she will be selling] are fabric gift wraps, cocktail napkins, meditation maps, pillows for household pets, a whole range of things from A to Z. We’ll have to see how she gets on. I think she’s finding it much more difficult than she thought,” she said.

The royal commentator said she thinks Meghan thought she would sail in her brand, and everybody would think it was wonderful. “Which I think she does a lot about herself. But actually, it’s jolly hard work.”