Kim Kardashian’s popular shapewear brand, SKIMS, is facing an unexpected wave of criticism after its 2026 Advent Calendar sparked widespread disappointment among customers who paid nearly $150 for the holiday-themed product.

What was supposed to be an exciting countdown to the festive season has instead become a major talking point across social media, with shoppers questioning whether the items inside the calendar justified its hefty price tag.

The SKIMS Accessories Advent Calendar, which reportedly sold for $148, promised customers 12 days of surprises. However, after buyers began sharing unboxing videos, the contents quickly became the subject of online jokes and criticism.

Instead of the clothing and popular SKIMS products some customers had hoped to receive, the calendar featured items such as hair ties, scrunchies, bobby pins, keychains, hair clips and other small accessories.

One particularly viral unboxing video helped fuel the controversy, with viewers expressing disbelief over the selection of products.

Social media users did not hold back, with some describing the calendar as overpriced and underwhelming. Others went even further, comparing the experience to the infamous Fyre Festival, giving the product the mocking nickname, “Fyre Festival of Advent Calendars.”

Following the growing backlash, SKIMS reportedly contacted customers who purchased the calendar and offered them a choice between a full refund and store credit.

In a statement to the media, a SKIMS representative acknowledged that the product had not met customers’ expectations.

The company also expressed regret over the disappointment, emphasizing that customer feedback would help shape future product releases.

Meanwhile, Kim Kardashian has yet to publicly address the controversy herself.

Interestingly, the backlash has continued to generate conversations about celebrity-backed brands, product pricing and consumer expectations. While some shoppers believe SKIMS should have offered better value for the money, others have pointed out that the calendar was advertised specifically as an accessories collection.

For now, the incident represents an uncomfortable moment for one of the fashion industry’s most recognizable celebrity-founded brands.

And although the refund offer may help address some customers’ complaints, the internet has already given the SKIMS Advent Calendar a nickname that will be difficult to forget.